I have found the interesting Top 10 Extreme Social Media Promotion slide, there are some highlights as following.
- We measure different things in Social Media than we do in other kind of marketing. (In my opinion, Social media, it means of integrating communicate, CRM and also innovative of ideas, brainstorming, focus group)
- Interesting new term : Social Capital
- Focus on the words your audience uses, not the words you use internally. That's important for testing your ad copy.
Thanks to Giovanni for great slide.