Study revealed three distinct search types:
1. Answer Me (46% of all searches) – People in a “answer me” search want exactly what they ask for, and no more, delivered in a way that allows them to get to it as directly as possible.
2. Educate Me (26% of all searches) – People in an “educate me” search want 360 degrees of understanding, and multiple perspectives on critical topics. They will search until their goal is achieved – this may stretch over long periods of time and through related topics.
3. Inspire Me (28% of all searches) – The fun “browsy” type of search, where people are looking for surprises, have open minds and want to be led.
Read full report from this link : http://www.advertiseonabout.com/wp-content/uploads/2011/09/3-Mindsets-of-Search-PR.pdf