I have reviewed the great research paper from Conductor, about Organic Search Trends for Internet Retailers, It is analysis and breakdown of the natural search visibility, optimization effectiveness, and trends and integration planning of the corporate and consumer facing brands of the Internet Retailer 500. This research gathered and compiled the data during the fourth quarter of 2009. There are some key takeaways as following.
• The Internet Retailer 500 as a group spent approximately $1.2 million per day on 88,758 keywords – yet only 33% of these keywords rank in the top 50 natural search results.
• The Internet Retailer 500 companies were slightly more visible in natural search than the Fortune 500, yet still scored a ‘D’, and did not break out of the ‘Very Low’ visibility category.
• Web only retailers were the most active merchant type in paid search and most visible in natural search, while traditional brick and mortar retailers were the least.
• Only 7% of the domains (not companies) surveyed showed a significant number of their terms in the top results.
• 36% of Internet Retailer 500 companies studied showed mid to strong presence for their most advertised keywords.
• 38% of Internet Retailer 500 companies have low to mid presence.
• 19% of Internet Retailer 500 companies have very low or non-existent visibility for their most advertised keywords.
• Internet Retailer 500 natural search visibility decreased with longer search queries.