Today I have reviewed the "Coke's Fan First" , the approach for social media strategy, that's really amazing of their results and integrated long term campaign that we frequently see the new thing from Coke come up every month, now you can see the full campaign from this presentation.
There are some findings from this presentation as following.
- "Share" is the key message that use in this campaign. No interrupt their audience of new promotion, new promotion or whatever that can scare to people.
- Continuously convey the same message as Happiness to let people feel happy and wanna share the good thing to their friends, colleagues and also family.
- Campaign based on Earnings Sustainable Relationships - leverage the existing audience and grow it for future use.