I got the recent news about PepsiCo appointed Microsoft to run the biggest ever online campaign, that's so exciting. The campaign will run for nine months and will initially include a Pepsi Max microsite in the UK, Norway and Australia targeting 18 to 25-year-old men.
They have aim to engage users with the brand by allowing them to share comments, games and photo galleries with friends on social networking sites such as Facebook and Twitter, encouraging them to join Pepsi Max's Club.Microsoft's portal MSN will host specially created editorial content, which Microsoft has guaranteed will drive at least one million people to the micro site. Microsoft Advertising will also drive consumers to the microsite through ads around its MSN Messenger service. The Pepsi Max's "Club" microsite has been built and is being hosted using Microsoft technology.