Saturday, December 18, 2010

Which Information Sources Do Europeans Trust Most?

"Only 30% of online Europeans trust information on TV". This is interesting research from Forrester’s Technographics® Benchmark Survey on Q2, 2010.  E-mail from people you know is the most trusted source of information. Search engines and portals are ranked second of most trusted source of information.  Surprisingly, Wikis gains only 32% of trusted information!  Another interesting is "Price Comparison website" gains more trust compared against manufacturer websites.