Wednesday, July 8, 2009

Interactive will reach 21% by 2014, Social Media is Biggest Growth!

I just read the recent research paper from Forrester Research about the growth of Interactive Marketing. There are some interesting points that I would brief as following.

- Marketers will not expand the marketing budget but will shift to interactive marketing, such as social media, mobile marketing, and search and e-mail marketing and display ads.

- The biggest growth area for interactive is expected to be social media. Social Media assets will be more than $3 Bilion USD

- Marketers will improve how they use social media to engage — not just reach — target audiences. This means more spend on multichannel social media campaigns instead of just buying banners on community sites

No comments:

Post a Comment