I just read the recent research paper from Forrester Research about the growth of Interactive Marketing. There are some interesting points that I would brief as following.
- Marketers will not expand the marketing budget but will shift to interactive marketing, such as social media, mobile marketing, and search and e-mail marketing and display ads.
- The biggest growth area for interactive is expected to be social media. Social Media assets will be more than $3 Bilion USD
- Marketers will improve how they use social media to engage — not just reach — target audiences. This means more spend on multichannel social media campaigns instead of just buying banners on community sites
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