tag:blogger.com,1999:blog-38953227321320541752024-03-08T12:30:59.635-08:00Nuttakorn.netDigital Marketer & SEO Practitioner since 1999Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.comBlogger79125tag:blogger.com,1999:blog-3895322732132054175.post-63833619148140438812012-06-21T02:09:00.002-07:002012-06-21T02:10:19.686-07:00Shorten URL for Gmail on SERP<span style="font-family: Arial, Helvetica, sans-serif;">This is quite odd SERP - when I search "Google.com", It shows Gmail as 2nd result but I am quite surprise that the URL is not from Google.com, it is shorten URL. Have you ever seen this one? </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvx2qb5BFGW21tEkMldUh_OsPVLZMShh7_u9LTY65cXqmb8edrh-2e92BYyIZDCNb_PwKtQGGJ-vvqHTssI1lNMR6tNez68oLvwjUZ1AGrOPrBETREb6eX9LZe2sg0x5lOozZ5Biqj5FA/s1600/shortenURL" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="508" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvx2qb5BFGW21tEkMldUh_OsPVLZMShh7_u9LTY65cXqmb8edrh-2e92BYyIZDCNb_PwKtQGGJ-vvqHTssI1lNMR6tNez68oLvwjUZ1AGrOPrBETREb6eX9LZe2sg0x5lOozZ5Biqj5FA/s640/shortenURL" width="600" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-70863608189148245492012-05-30T03:52:00.002-07:002012-05-30T03:52:56.953-07:00How Site Map Beneficial to Search Engine (Information from Google Employee)<br />
<span style="font-family: Arial, Helvetica, sans-serif;">I found very great answer from John Mueller that he posted about Site Map in Stackexchange. . </span><br />
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<blockquote class="tr_bq">
<span style="font-family: Arial, Helvetica, sans-serif;">A <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=156184" style="background-color: transparent; border: 0px; cursor: pointer; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Sitemap file</a> helps search engines to <strong style="background-color: transparent; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">discover new and updated URLs</strong> on your website. In particular, if your website is fairly large, then this can help them to be able to focus on the new & updated content, instead of having to blindly crawl through everything to see if anything has changed. That can result in new content being found much faster, which can be quite noticeable especially if the site is larger or more complex.<br /></span></blockquote>
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<ul style="background-color: #fcfcfc; border: 0px; line-height: 17px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 30px; padding: 0px; text-align: left; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; line-height: 16px; margin: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;"><strong style="background-color: transparent; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Find the number of indexed URLs for your website:</span></strong></li>
<span style="font-family: Arial, Helvetica, sans-serif;"> These statistics are recalculated daily and very accurate. You can find these in the <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=78808" style="background-color: transparent; border: 0px; cursor: pointer; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Sitemaps detail page</a>.</span></ul>
<ul style="background-color: #fcfcfc; border: 0px; line-height: 17px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 30px; padding: 0px; text-align: left; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; line-height: 16px; margin: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;"><strong style="background-color: transparent; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Discover canonicalization issues:</span></strong></li>
<span style="font-family: Arial, Helvetica, sans-serif;"> If the numbers there <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80488" style="background-color: transparent; border: 0px; cursor: pointer; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">don't match up</a>, that's frequently a sign that you're specifying URLs in the Sitemap file that don't match what we find during our crawling. That's usually a sign that you need to work on <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139066" style="background-color: transparent; border: 0px; cursor: pointer; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">canonicalization</a>.</span></ul>
<ul style="background-color: #fcfcfc; border: 0px; line-height: 17px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 30px; padding: 0px; text-align: left; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; line-height: 16px; margin: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;"><strong style="background-color: transparent; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Help with canonicalization:</span></strong></li>
<span style="font-family: Arial, Helvetica, sans-serif;"> When we find multiple URLs on your site that show identical content, we will give any URL that's listed in a Sitemap an extra edge, even if you don't use other canonicalization methods.</span></ul>
<ul style="background-color: #fcfcfc; border: 0px; line-height: 17px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 30px; padding: 0px; text-align: left; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; line-height: 16px; margin: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;"><strong style="background-color: transparent; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Find badly-indexed parts of your site:</span></strong></li>
<span style="font-family: Arial, Helvetica, sans-serif;"> These counts are supplied per Sitemap file, so you can create separate Sitemap files for logical sections of your site, to discover areas where Google isn't indexing as much as you'd like.</span></ul>
<ul style="background-color: #fcfcfc; border: 0px; line-height: 17px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1em 30px; padding: 0px; text-align: left; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; line-height: 16px; margin: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;"><strong style="background-color: transparent; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Prioritize crawl errors:</span></strong></li>
<span style="font-family: Arial, Helvetica, sans-serif;"> In the <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35120" style="background-color: transparent; border: 0px; cursor: pointer; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">crawl errors section</a>, URLs that were specified in Sitemaps files are listed separately. Since you specifically supplied these URLs, we assume that you want them indexed, and that any crawl errors there are important.</span></ul>
<span style="font-family: Arial, Helvetica, sans-serif;">Additionally, you can use several extensions in Sitemaps files (eg for images, video, News, or internationalization), should you choose to do that. These extensions are all optional. </span></blockquote>
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<span style="font-family: Arial, Helvetica, sans-serif;">For most websites, the most visible element of Sitemaps files is that you can see the indexed URL count. It can take a day or so to appear, so if you just submitted a Sitemap for the first time, you may need to be a bit patient. While other ways (eg a site:-query) are very, very rough approximations, this count is extremely acccurate.</span></blockquote>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-54416284046155162742012-04-04T21:38:00.001-07:002012-04-04T22:20:36.392-07:00Brand Hijacking on Google Places?<span style="font-family: Arial, Helvetica, sans-serif;">I always concern about the Google Places Quality. I found another one that made me so disappointed. You try query for "Intercontinental Hua Hin", so surprise that their competitor (Accor) listed #1 on Google search result, if you click the listing, it goes to Ibis Hua Hin Hotel. The address appears on the result is Ibis Hua Hin Hotel address not Intercontinental Hua Hin.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Why Google not use local information (e.g., Address, Telephone) on the official site? </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNbDiDiVnHYBiRxPYWPWuPRRJbqbMuv_y1_ppbw0LOjByjoWP2eLZMkqOrFjyWExjnDx-mf5gj5BdKziSIe05Ko5X-ABhWmXdeJAxpWUYZAw9oG2zK6aBBUJBlDjNn7KG85yUrlSrOS0s/s1600/interconthuahin-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="500" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNbDiDiVnHYBiRxPYWPWuPRRJbqbMuv_y1_ppbw0LOjByjoWP2eLZMkqOrFjyWExjnDx-mf5gj5BdKziSIe05Ko5X-ABhWmXdeJAxpWUYZAw9oG2zK6aBBUJBlDjNn7KG85yUrlSrOS0s/s640/interconthuahin-3.jpg" width="540" /></a></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com1tag:blogger.com,1999:blog-3895322732132054175.post-42942571964456076612012-02-07T13:02:00.000-08:002012-02-07T13:26:12.709-08:00How Google Test New Search Algorithms?<div class="separator" style="clear: both; text-align: center;">
<a href="http://i.thisislondon.co.uk/i/pix/2012/02/Amit-Singhal-415.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="217" src="http://i.thisislondon.co.uk/i/pix/2012/02/Amit-Singhal-415.jpg" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I read one interesting <a href="http://www.thisislondon.co.uk/standard/techandgadgets/article-24033418-the-human-search-engine.do" target="_blank">interview with Amit Singhal</a> - the guy behind Google search algorithms. This following is highlighted what he explained about how Google test new search algorithms. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">"We have the entire web in a sandbox that only our engineers can see, and our engineers can take their new algorithm and see it change millions of queries. If it works, we send it to testers, whom we pay, but we don't tell them what they are testing.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">If the tweaks are still deemed useful they are unleashed into the wild - but only to some users.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Then we take a tiny slice, <b>one per cent of our users</b>, and expose them to this change. We measure things such as <b>where on the page they click, when they click higher</b> - that's good for us.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">That one per cent are not told but it's just an experimental algorithm, and the changes are potentially beneficial, so not hurting the user's experience.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Concurrently we have approximately 100 ideas floating around that people are testing - we test thousands in a year. Last year we ran around 20,000 experiments. Clearly they don't all make it out there but we run the process very scientifically.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Once the tests are done, a report is built by an independent statistician. "We look at that with a <b>group of senior people</b> who come together every week, and <b>we decide if it's good for users, the web ecosystem and for our systems.</b>"</span></blockquote>
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<span style="font-family: Arial, Helvetica, sans-serif;">One Percent of Google users - Is it means Page Layout Algorithms is still experimental algorithms? Regarding to this <a href="http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html">blog post</a>, Google said "<span style="background-color: white; color: #333333; line-height: normal;">This algorithmic change noticeably affects less than 1% of searches globally." How much different between number of Google users and number of searches?</span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Most interesting part is the last sentence : "<span style="background-color: white;">We decide if it's good for users, the web ecosystem and for our systems." I always hear Google emphasizes on "Users" word when they are talking about search quality. </span></span><br />
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif;"><br />What do you think about this? </span><br />
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</div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-46036868480936856552011-12-23T22:43:00.000-08:002011-12-23T22:47:00.574-08:00Google advises on website testing for improving user experience<span style="font-family: Arial, Helvetica, sans-serif;">Google has posted an incredible article on how to do testing for your website. <span style="background-color: white; color: #333333; text-align: left;">Testing doesn’t have to be a costly operation. You can simple try this tips from Google as following.</span></span><br />
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<li><strong>Sample size:</strong> Just five people can be a large enough number of users to find common problems in your layouts and navigation (<a href="http://www.useit.com/alertbox/20000319.html">see Jakob Nielsen’s article on why using a small sample size is sufficient</a>).</li>
<li><strong>Choosing your testers:</strong> A range of different technical ability can be useful, but be sure to only focus on trends—for example, if more than 50% of your testers have the same usability issue, it’s likely a real problem—rather than individual issues encountered.</li>
<li><strong>Testing location:</strong> If possible, visit the user in their home and watch how they use the site—observe how he/she normally navigates the web when relaxed and in their natural environment. Remote testing is also a possibility if you can’t make it in person—we’ve heard that Google+ hangouts can be used effectively for this.</li>
<li><strong>How to test:</strong> Based on your site’s goals, define 4 or 5 simple tasks to do on your website, and let the user try to complete the tasks. Ask your testers to speak aloud so you can better understand their experiences and thought processes.</li>
<li><strong>What to test:</strong> Basic prototypes in clickable image or document format (for example, PDF) or HTML can be used to test the basic interactions, without having to build out a full site for testing. This way, you can test out different options for navigation and layouts to see how they perform before implementing them.</li>
<li><strong>What not to test:</strong> Focus on functionality rather than graphic design elements; viewpoints are often subjective. You would only get useful feedback on design from quantitative testing with large (200+) numbers of users (unless, for example, the colors you use on your site make the content unreadable, which would be good feedback!). One format for getting some useful feedback on the design can be to offer 5-6 descriptive keywords and ask your user to choose the most representative ones.</li>
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<span style="color: #333333; font-family: Arial, sans-serif; font-size: x-small;">Read full article here <a href="http://googlewebmastercentral.blogspot.com/2011/12/website-user-research-and-testing-on.html">http://googlewebmastercentral.blogspot.com/2011/12/website-user-research-and-testing-on.html</a></span></div>
<span style="background-color: white; color: #333333; font-family: Arial, sans-serif; font-size: 13px; text-align: left;"></span>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-21265955227758680802011-12-15T06:55:00.000-08:002011-12-15T06:59:18.486-08:00SEO (Domain Strategy) Failure Case Study at Google<span style="font-family: Arial, Helvetica, sans-serif;">I found one interesting on how Google fail to embrace SEO when they release the new content. What Google usually do when they have new section, they either created on sub-domain (widget.google.com or www.google.com/widget). But I found Google Zeitgeist for this year (2011), they created the new domain name (<a href="http://www.googlezeitgeist.com/">http://www.googlezeitgeist.com</a>). As the result when you search for "Google Zeitgeist" in Google.com, this new content is no where in top 5. I have checked the ranking of this site, it ranks #10. <br /><br />Can anyone tell me any reason why Google need to use microsite (new domain) instead of keep using their sub-directory as they always do in 2010, 2009, 2008?<br /></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtOurwpBZWUoWnBnAVDULgBCgPgt46eUhwyoU9L-OkyJdYTMOlIephXVsa-16FhAKWYOBHJV8vozYUg-8Wu2VoBD5_qwokzzfTSDkIGjeEQnktUGUprpynpFN483onjHxO8RXuyOuVf6s/s1600/Google-seo-fail.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtOurwpBZWUoWnBnAVDULgBCgPgt46eUhwyoU9L-OkyJdYTMOlIephXVsa-16FhAKWYOBHJV8vozYUg-8Wu2VoBD5_qwokzzfTSDkIGjeEQnktUGUprpynpFN483onjHxO8RXuyOuVf6s/s400/Google-seo-fail.png" width="400" /></a></div>
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<br />Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com1tag:blogger.com,1999:blog-3895322732132054175.post-24651434798886014812011-11-30T14:29:00.001-08:002011-11-30T14:39:48.742-08:00YouTube Analytics<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Google <span class="Apple-style-span" style="background-color: white; line-height: 18px;">replaced Insight with </span><a href="http://youtube.com/analytics" style="background-color: white; color: #0033cc; line-height: 18px; text-align: left; text-decoration: none;" target="_blank">YouTube Analytics</a><span class="Apple-style-span" style="background-color: white; line-height: 18px; text-align: left;">. </span></span><span class="Apple-style-span" style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 18px;">Check out some of the latest features in Analytics:</span><br />
<ul style="background-color: white; line-height: 18px; text-align: left;">
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>A Quick Overview</b>: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>More Detailed Reports</b>: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Audience Builders</b>: Discover which videos are driving the most views and subscriptions.</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Audience Retention</b>: See how far viewers are watching through your video in the new audience retention report.</span></li>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; line-height: 18px;">I tried it and found there are many useful features to help you understand more about audience, engagement. For example, Traffic source data, it allows you to understand how effective of Video embed on other channels beside YouTube itself.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 18px;">You can also take a look on infographic here that </span><span class="Apple-style-span" style="background-color: white; line-height: 18px;">show you how to use your new Analytics to build and engage with bigger audiences, earn more money, and make better videos. </span><span class="Apple-style-span" style="line-height: 18px;"> </span></span><br />
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<a href="http://3.bp.blogspot.com/-yyPTQg7RdVA/TtXWdpVZNII/AAAAAAAAAOY/slvBYdsot-o/s1600/analytics-infographic-r3-1500px.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-yyPTQg7RdVA/TtXWdpVZNII/AAAAAAAAAOY/slvBYdsot-o/s1600/analytics-infographic-r3-1500px.png" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This is the latest video from Google - 6 minutes video with short history of the evolution of search, highlighting some of the most important milestones from the past decade—and a taste of what’s coming next.</span><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/mTBShTwCnD4" width="560"></iframe></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-23525381972763805362011-11-24T01:16:00.001-08:002011-11-27T21:49:32.641-08:00New Google Ads Format for Online Hotels<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Arial, Helvetica, sans-serif;"><br />I just noticed new Ads format for hotel keyword (i.e., "New York Hotels"). The display looks like hotel listing thumbnail on online travel websites that most users are familiar with. Interesting to see how this impact to CTR. Of course, it will kill meta-travel search like Kayak again! Let share what do you think about this? </span>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-82287572734375294102011-11-02T02:34:00.000-07:002011-11-02T02:35:18.579-07:00Google Adds Custom Search to Google Webmaster Tools<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Today I have noticed that Google adds Custom Search into Google Webmaster Tools. This is still testing ground for experimental feature. What I predict here, Google might migrate from Google Custom Search (<a href="http://www.google.com/CSE">www.Google.com/CSE</a>) to here as they try to make Google Webmaster Tools as portal for Webmaster.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLAvlSkie68KIsmhTWY3vZJEtCLrpYkge5bTpLy-soFMMmmxVHIVkZXfPTYnj08lnNTyZ1BllLNLxkBAKgDJHb1lF9e6YYY_EsmZdmT4m-hd2FL0tqvGe3XAxWG5qzXr-ixfGQ1YvmM-4/s1600/custom-search-GWT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLAvlSkie68KIsmhTWY3vZJEtCLrpYkge5bTpLy-soFMMmmxVHIVkZXfPTYnj08lnNTyZ1BllLNLxkBAKgDJHb1lF9e6YYY_EsmZdmT4m-hd2FL0tqvGe3XAxWG5qzXr-ixfGQ1YvmM-4/s1600/custom-search-GWT.jpg" /></a></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com1tag:blogger.com,1999:blog-3895322732132054175.post-68757694984289533292011-10-16T02:11:00.000-07:002011-10-16T02:45:28.404-07:00Bias Rich Content (Video) on Google Search Results - Bing Case<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I just read what Google posted few days ago "How are videos ranked". It quite interesting that they try to defense what people talking about their bias of search results. You can see what they wrote here. </span><br />
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<div style="background-color: white; color: #222222; font-size: 13px; line-height: 19px;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Our intent is to represent the video content of the internet fairly and accurately. <b>We don't give special ranking preference to videos hosted by YouTube or Google Video</b>, nor do we manipulate search results in any way. We believe strongly in allowing the democracy of the Web to determine the inclusion and ranking of videos in our search results.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">After determining the content of the video using our spidering technology, Google then combines sophisticated text-matching techniques to find videos that are both important and relevant to your search. Our technology examines dozens of aspects of the video’s content (including number of hits and rating) to determine if it's a good match for your query.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Please be assured that we’re continually working to improve our algorithms to provide the most relevant results for your query.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> <b>Source</b> : <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66493">http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66493<span class="Apple-style-span" style="font-size: x-small;"> </span></a></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What I see is far different from what they wrote above. Try this query "Bad Dog: Maria the Jealous Goose Bing Video", this query is very strong intent that users are looking for Video for Bad Dog : Maria the Jealous Goose Video from Bing. Unfortunately Google is not display rich content for their video but show rich content from YouTube and Discovery.com.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />This Video is available at Bing Video and found that Google indexed their video.</span><br />
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Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-33157915870893230882011-10-09T09:54:00.000-07:002011-10-09T10:02:46.383-07:00Three Mindsets of Search<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="line-height: 19px;">I have found some interesting research paper from About.com. They are releasing findings of a study on search behavior called "Three Mindsets of Search". </span></span><span class="Apple-style-span" style="line-height: 19px;">The “search type” segmentation </span><span class="Apple-style-span" style="line-height: 19px;">encompassed 59 variables of search behavior, and was developed through cluster </span><span class="Apple-style-span" style="line-height: 19px;">analysis.</span><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 19px;"> </span></span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 19px;"><br /></span>Study revealed three distinct search types: </span><span style="font-family: Arial, Helvetica, sans-serif;"><br /><b>1. Answer Me (46% of all searches) –</b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> People in a “answer me” search want exactly what they ask for, and no more, delivered in a way that allows them to get to it as directly as possible.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>2. Educate Me (26% of all searches)</b> – People in an “educate me” search want 360 degrees of understanding, and multiple perspectives on critical topics. They will search until their goal is achieved – this may stretch over long periods of time and through related topics. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>3. Inspire Me (28% of all searches)</b> – The fun “browsy” type of search, where people are looking for surprises, have open minds and want to be led.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Read full report from this link :<a href="http://www.advertiseonabout.com/wp-content/uploads/2011/09/3-Mindsets-of-Search-PR.pdf"> http://www.advertiseonabout.com/wp-content/uploads/2011/09/3-Mindsets-of-Search-PR.pdf</a></span></div>
<span class="Apple-style-span" style="font-family: arial, verdana, helvetica, sans-serif;"><br /></span>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-66565305533263174952011-10-02T23:10:00.000-07:002011-10-03T19:44:27.102-07:00Google is experimenting with Search Query Defined Dynamic Headline for their own siteGoogle is experimenting with Search Query Defined Dynamic Headline for their own website, I search for "Google.com.sg" on Google.com, the search result returns Google.com.sg with title : "google.com.sg". It's exact matched what I searched for. This technique you may seen in Google Adwords (Dynamic Insertion). You may try experiment with your website and check click through rate via Google Webmaster Tools. I am keen to explore around about this topic (Search Query Defined Dynamic Headline). Share what you think!<br />
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Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-26530076872945170872011-07-22T20:07:00.000-07:002011-07-22T20:11:09.745-07:00Real-Time search result Google VS Bing<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif2CQFOSfDtJMHL1wUexDyd1zR31MIDAY10Gl7ZuhoWubcHlLvOlboWS6fwQyoMm_qA5xoYPh8D4SMzKxhENRxDkX1amdcXu6jWguJih6i8IAq4URZS2m31A_cTHvUs_uNh7e0a9-4spQ/s1600/Screen+shot+2011-07-23+at+AM+10.57.34.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif2CQFOSfDtJMHL1wUexDyd1zR31MIDAY10Gl7ZuhoWubcHlLvOlboWS6fwQyoMm_qA5xoYPh8D4SMzKxhENRxDkX1amdcXu6jWguJih6i8IAq4URZS2m31A_cTHvUs_uNh7e0a9-4spQ/s320/Screen+shot+2011-07-23+at+AM+10.57.34.png" width="320" /></a></div><br />
I feel disappointed to Google search today when I try to find out the news about the Norway shooting. I went to query "Oslo" on Google, all above the fold of results are nothing about news and then I go to check at Bing, it gives me better result, it shows "breaking news" on the first position of SERPs. You can see the screenshot as attached here. Norway attack news is breaking to all major news publication : CNN, BBC, WSJ, etc. This should trigger to Google result. I am quite surprise on this result, Google always does a good job on return the result based on user intent. Something leak on user intent algorithms?<br />
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</div><div>Let's discuss why it was happen. </div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com1tag:blogger.com,1999:blog-3895322732132054175.post-29062409363819396362011-06-23T20:49:00.000-07:002011-06-23T20:49:07.049-07:00Creative SEO : Universal Search Optimization<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I've found one creative on universal search optimization. <b>Art.com</b> optimized their web application on flash and feed as Video. It shows on the first page of Google search result with keyword "Painting". Why I know this result is Video? I also checked Video search result as well. It quite interesting! This might influence Google to add new filter "Search for Application" soon. </span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">You may find the screenshots here.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZb85OLrgWgqsIwnsjTL7DzmJttH2W3cntlHCq-a9ZkdOaSl0WnltZunADbPBD5q0-WRnxinTIx7ebCvMW8mM2N-8gYf9Qc9TZaG1pTs8-OrXNparxUfUM1UwSGHg2Wq4DSvQa93OCM3I/s1600/art.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZb85OLrgWgqsIwnsjTL7DzmJttH2W3cntlHCq-a9ZkdOaSl0WnltZunADbPBD5q0-WRnxinTIx7ebCvMW8mM2N-8gYf9Qc9TZaG1pTs8-OrXNparxUfUM1UwSGHg2Wq4DSvQa93OCM3I/s320/art.png" width="320" /></a></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-1976279759096792682011-02-19T10:06:00.000-08:002011-02-24T04:09:10.245-08:00Breast Augmentation = Thailand Branding in Google<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHJAC0GtcQI95_TqhNRyBP9Mz4-NvvKGVCeyL7_m01dvnmNkHmO0yYxXAweRj_oRGxxg9kDqdWJiimMQoqZl8NAovDv1CeRQ19lTCNJrJ3dcsOb4NEcOqEVdk7zrMO74TYvqM7c1xG3EQ/s1600/google-thailand.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHJAC0GtcQI95_TqhNRyBP9Mz4-NvvKGVCeyL7_m01dvnmNkHmO0yYxXAweRj_oRGxxg9kDqdWJiimMQoqZl8NAovDv1CeRQ19lTCNJrJ3dcsOb4NEcOqEVdk7zrMO74TYvqM7c1xG3EQ/s1600/google-thailand.jpg" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I am quite shocked on this when I discovered Google suggest "Thailand Breast Slap" as top query in Google Autocomplete. Thinking there is someone use SEO for optimizing this term and influence the Google Autocomplete, you can see some spam in Youtube and Wikipedia and other tons of links.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-8J4wn1oCcfau4y3pFRU0pLmt9NfHGp5HYAgxaHnikGXUVFMZnCdtanPJVHsssiGlQr9DdZIYCodov7mf33An0PV3Bx2DF3iP8a7Iy9jUS_YIDToVEQTA_aqIbFV1uPyQA3X3kZJ3Jk4/s1600/breast-slap.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-8J4wn1oCcfau4y3pFRU0pLmt9NfHGp5HYAgxaHnikGXUVFMZnCdtanPJVHsssiGlQr9DdZIYCodov7mf33An0PV3Bx2DF3iP8a7Iy9jUS_YIDToVEQTA_aqIbFV1uPyQA3X3kZJ3Jk4/s640/breast-slap.png" width="550" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLlOFxUQBvR8ErYIYHGugtR0b-QBhdbJajo3pVKOsayO_tq8WwnwyR4bxJG-KexsWncSH4HONtw7Fg-3BSuOYDsC_cSm6RYN6zQO2dm1KvbLXUBPe5trZbj6oKklmt7pvDpQ-holb5Ddc/s1600/breast-slap-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="364" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLlOFxUQBvR8ErYIYHGugtR0b-QBhdbJajo3pVKOsayO_tq8WwnwyR4bxJG-KexsWncSH4HONtw7Fg-3BSuOYDsC_cSm6RYN6zQO2dm1KvbLXUBPe5trZbj6oKklmt7pvDpQ-holb5Ddc/s640/breast-slap-2.png" width="550" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-82610630911787384672011-02-19T06:43:00.000-08:002011-02-19T07:11:24.841-08:00Update : Google Social Connection Data & Facebook<div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Update from my post yesterday about Social Search and Social Connection on Google, I have found interesting cases as following. </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">1. Google gives the link weight value (associated to social search) to the link which post in Facebook in accessible profile. You can see the information as example of this snapshot. My connection is connected Mashable but I got content feed from Facebook & his website (Bigbang7.com). This is interesting to debate on how much value Google assign to this.</span></div><div style="text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcVdpjIM-CgQnUC_ijfAMpVGJap3-KNg1WAveUb0IznfXMiwZo9uw4Bo2Jrn-2MT3nYNdUxaSThyheIyIiEBmEDdvG2yRF0j-MBhzXHuwnTkvuqdSyhCWbaxwcA0FbNZ12jpBCwJvRYes/s1600/social-connect.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="68" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcVdpjIM-CgQnUC_ijfAMpVGJap3-KNg1WAveUb0IznfXMiwZo9uw4Bo2Jrn-2MT3nYNdUxaSThyheIyIiEBmEDdvG2yRF0j-MBhzXHuwnTkvuqdSyhCWbaxwcA0FbNZ12jpBCwJvRYes/s640/social-connect.png" width="550" /></a></div><div style="text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3mifEvx9ByoziewcSY4ogZy2jnYIm-w3M6f_mp3mYFkajA_96NUs_m6BPBKV2BkvjmwGKz0jkyQpSLpLgNfzba8otLnUUrvqJX0R-dMdo_5r2rHbDx77BxWvG5CJ4tQAPTRcKRPWSBSs/s1600/social-connect-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3mifEvx9ByoziewcSY4ogZy2jnYIm-w3M6f_mp3mYFkajA_96NUs_m6BPBKV2BkvjmwGKz0jkyQpSLpLgNfzba8otLnUUrvqJX0R-dMdo_5r2rHbDx77BxWvG5CJ4tQAPTRcKRPWSBSs/s640/social-connect-2.png" width="550" /></a></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> 2. I seen lot of my secondary connection came from indirect Twitter connection which I am not follow her yet (@ womendeliver) For this case, I connected to @Mashable and then @Mashable has ton of connections to feed to me. One of must be @womendeliver. One of big reason is social authority, @Mashable is very strong on this case. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioQ8vbzJfcXcguGIgMdhtUpJTd3FCd9m6naIE_7J2OJyn9VrTpAnlz4MwGCVeDMt0uX4-9XuSMupjibB6H0Q0o7QMzLKtYjAc878SaaaClNaORbfH5yte8BtDIRSkW9zPCdlBW18kvkkw/s1600/socialsearch-3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="46" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioQ8vbzJfcXcguGIgMdhtUpJTd3FCd9m6naIE_7J2OJyn9VrTpAnlz4MwGCVeDMt0uX4-9XuSMupjibB6H0Q0o7QMzLKtYjAc878SaaaClNaORbfH5yte8BtDIRSkW9zPCdlBW18kvkkw/s640/socialsearch-3.png" width="550" /></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-19122663953416614672011-02-18T06:51:00.000-08:002011-02-18T07:18:35.247-08:00How Google Identify Relevant Social Search Results.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsjOjYBN6nj1JHTCIeQFCEwIxC0Gx3aZ3aI8fkz5pWdrBNTMoTE2btm6f_NWqzrokwxvKSQmb1K0t-kc9YujJidYI0Sa7_X_JC7he1-ieEbSo8vG-aWlOU7zobZ2CTj30T5TutGPm-hpM/s1600/social-search.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsjOjYBN6nj1JHTCIeQFCEwIxC0Gx3aZ3aI8fkz5pWdrBNTMoTE2btm6f_NWqzrokwxvKSQmb1K0t-kc9YujJidYI0Sa7_X_JC7he1-ieEbSo8vG-aWlOU7zobZ2CTj30T5TutGPm-hpM/s320/social-search.jpg" width="320" /></span></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">This is interesting to see how Google identify relevant. It is based on a combination of the following:</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- Direct connections from your Google chat buddies and contacts</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- Direct connections from links that appear on your Google profile</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">- Secondary connections that are publicly associated with your direct connection</span></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">This is my snapshot social circle for example.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5wu9Nb6_L-Yik3_anZiuVp4vAoRkjdXZzG7LVeqwwakXBfusx4LQjgBqx6wLow-GpZdzu7vFkcttpaBxvx5O6s3_krXgvz9qidAqA_2cZJ3_i7XKq9O5xokWZ7xgAkqeI-hRLs6MxHRA/s1600/socialcircle.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5wu9Nb6_L-Yik3_anZiuVp4vAoRkjdXZzG7LVeqwwakXBfusx4LQjgBqx6wLow-GpZdzu7vFkcttpaBxvx5O6s3_krXgvz9qidAqA_2cZJ3_i7XKq9O5xokWZ7xgAkqeI-hRLs6MxHRA/s640/socialcircle.png" width="520" /></a></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In addition to web pages from your social circle, posts from your Google Reader subscriptions may also appear in your social search results.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">That you can see from above example of my Google Account, I have small number of contacts on my Gmail account and very less number of links on my profile, but I have strong secondary connection, mostly from Twitter. In this case, In my opinion, Google will give more weight to Direct Connections rather than Secondary connection. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">You can find more details on Social connections here : </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.google.com/support/websearch/bin/answer.py?answer=1067707">http://www.google.com/support/websearch/bin/answer.py?answer=1067707</a></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It would be interested to experiment on this in different account and geographic. Will share to you guys soon. </span>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-6963115863756264702011-02-05T00:58:00.000-08:002011-02-05T20:31:48.106-08:00Image Ads on Search Result Pages<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I have found this ads when I am doing research for my client. This is interesting that Google shows the images ads next to Text ads. See the screenshots here. This Home Depot ad linked directly to branded-site. This will be impacted on CTR, current image ads now mostly place at Content Network, but once this happens on Search Network, I just wonder how much of this CTR, Any thought?</span><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfZFd5HJ0o5LUGiCcYkBsE5Vwuc_SkM2xCNgo5MiXPk3MTF8CkjGjWyAobltCP1m-1ytKsviJiYgnq5hiXEfzNho3dcGO6mPXRJyU2Ee8Bp4KESWn3hASH0yyr0hzn8KkquTLx-8cAdbQ/s1600/imagesads-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfZFd5HJ0o5LUGiCcYkBsE5Vwuc_SkM2xCNgo5MiXPk3MTF8CkjGjWyAobltCP1m-1ytKsviJiYgnq5hiXEfzNho3dcGO6mPXRJyU2Ee8Bp4KESWn3hASH0yyr0hzn8KkquTLx-8cAdbQ/s640/imagesads-1.jpg" width="500" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Update : <span class="Apple-style-span" style="font-weight: normal;">This ads feature is part of Product Ads Extension (New Product from Google Adwords which now available only US Advertisers.</span></span></b></div><div class="separator" style="clear: both; text-align: left;"><iframe allowfullscreen="" frameborder="0" height="345" src="http://www.youtube.com/embed/ql-T12usumM" title="YouTube video player" width="560"></iframe></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-53780718389043391872010-12-18T01:17:00.000-08:002011-02-02T03:41:39.477-08:00Which Information Sources Do Europeans Trust Most?<div class="separator" style="clear: both; text-align: left;"><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">"Only 30% of online Europeans trust information on TV</span></b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">". This is interesting research from </span><span class="Apple-style-span" style="line-height: 22px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Forrester’s </span><a href="http://www.forrester.com/rb/data/consumertechno.jsp" style="color: #0856b4; text-decoration: none;" target="_blank"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Technographics</span></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">® Benchmark Survey on Q2, 2010. E-mail from people you know is the most trusted source of information. Search engines and portals are ranked second of most trusted source of information. Surprisingly, Wikis gains only 32% of trusted information! Another interesting is "Price Comparison website" gains more trust compared against manufacturer websites. </span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 22px;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-on7Q0d0V0M5VoqPufdieyvgMcpi6U3LCtAiL_RSbAdSm0MLRh-qDdHJEEZeCf2Rjp5Bn_NvoUmSLv76tK5etgwhvgOBk5kRXCc6o9HFtN7fE5ulWrErbthHQKQ_9kl0EufITghsXv9o/s1600/trusteuropev3.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-on7Q0d0V0M5VoqPufdieyvgMcpi6U3LCtAiL_RSbAdSm0MLRh-qDdHJEEZeCf2Rjp5Bn_NvoUmSLv76tK5etgwhvgOBk5kRXCc6o9HFtN7fE5ulWrErbthHQKQ_9kl0EufITghsXv9o/s640/trusteuropev3.gif" width="490" /></a></div><b><br />
</b>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-80431110083086932792010-10-27T22:47:00.000-07:002010-12-18T10:50:53.823-08:00Google Places Result in Web Search Result<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Google starts showing the Google Place result in web search result, I try this with Google.com.sg with signed-in with my Google account and search for broad key term like Insurance , Travel. Google shows some screenshot as shown below which are difference result with not signed-in Google account.</span><br />
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</span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">This new result will be impacted of SEO strategy, that you need to emphasize more on Local SEO strategy. Again, I would confirm that "SEO is NOT dead", there are many link-baiting articles about "SEO is dead" which are show up over and over again. </span></div><div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="clear: left; float: left; font-family: Arial, Helvetica, sans-serif; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihbOr8ldVaKLqSznV4fWHe0fzuXiD6tl1KFVTLvbk6aHJ_ZQw8AUJgf-LxKN2f1RF9HEu_bIHOGn_5sCzpXzWVJh3XuBEA4SpcB1WT3fxkdMKQBxxOpKtwahpHBuVMxU2W54CG6K4Vg9I/s640/Screen+shot+2010-10-28+at+PM+01.41.51.png" width="500" /></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz47Yl12LblbB0oPecigv92QwFmChmJe8VlVRv8V-SO8TqTrtrVFR5AOOIrBUGZYsIslH4b4-BmSkUUGePHJ2J4yL0gpQyPSEnNqKtZoZ5eVi9E8DyPTM9_95hhe0znTlto59Fz866rSo/s1600/Screen+shot+2010-10-28+at+PM+01.44.25.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz47Yl12LblbB0oPecigv92QwFmChmJe8VlVRv8V-SO8TqTrtrVFR5AOOIrBUGZYsIslH4b4-BmSkUUGePHJ2J4yL0gpQyPSEnNqKtZoZ5eVi9E8DyPTM9_95hhe0znTlto59Fz866rSo/s640/Screen+shot+2010-10-28+at+PM+01.44.25.png" width="500" /></span></a></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</div></div></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-48008086107620444252010-10-08T15:05:00.000-07:002010-12-18T10:52:36.700-08:00Update Google Search Interface<div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Today I discovered new improvement of Google search result from Google.com, It highlights each listing with soft-blue color when you do mouse-over. The highlight will appear only when you are using mouse. If you use keyboard, it still look the same as usual. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span> </div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">You may also notice in this screenshot, Google also displays the "Zoom" icon, this icon will use as Full Preview of the listing, it will be partially launching and testing for some particular markets at this moment.. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span> </div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Google keep testing on new user interface, introduced this year more than 150 User Interface changes. User feedback and interactive from users will be used as ranking signal in the future. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span> </div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTBnAGwTUsnook0o8BX1EJMy1GqLLpUc4ASe8BW-GNtbi4HVWj3q0D7Irn8tqbEb6v7_AcZ94p6ArBs1hQUXMtC3mqzx4dtd9yzs6g9n1v7Qh5v5upqMoRchI1HZ8581n9-1JSudagoiA/s1600/new-UI.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTBnAGwTUsnook0o8BX1EJMy1GqLLpUc4ASe8BW-GNtbi4HVWj3q0D7Irn8tqbEb6v7_AcZ94p6ArBs1hQUXMtC3mqzx4dtd9yzs6g9n1v7Qh5v5upqMoRchI1HZ8581n9-1JSudagoiA/s640/new-UI.png" width="500" /></span></a></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Google's patent of "System and Method for Modulating Search Relevancy Using Pointer Activity Monitoring", was filed on February 16 2005, as Google currently used click-through rates (CTR) as ranking signal. The new patent takes the idea a step further, looking to reorder search results by monitoring when users show interest in web content without actually clicking on it. </span></span><br />
<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><b>On October 19, 2010, I have found another search result differently from usual search result. It shows only 4 listings. Let check it out.</b></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><b><br />
</b></span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiQkNfgKAlAEsr40nd0MJADTCifdR6E-TI5ydHltV1eHnbHcgc-7lPVbNilKxJHxPU8bNhxhCp1lnCY6V-9B2JhDSIKl6_4ivqzTBFM86Ufsux5OuGCPLfPeqy3u50fOgFOwv3VZ7f0TI/s1600/less-result.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiQkNfgKAlAEsr40nd0MJADTCifdR6E-TI5ydHltV1eHnbHcgc-7lPVbNilKxJHxPU8bNhxhCp1lnCY6V-9B2JhDSIKl6_4ivqzTBFM86Ufsux5OuGCPLfPeqy3u50fOgFOwv3VZ7f0TI/s640/less-result.png" width="500" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><b><br />
</b></span></span></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-22486786035759507332010-09-11T09:37:00.000-07:002010-12-18T11:46:32.293-08:00Google Instant - Findings<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcicjPD38K5DWfcDqAeUyk3H5KIIHyvOwH0Z8m7wt8GjtsuHsGEDwhk9QUvd7mdL7Mma3nyCN2rSIo1JFwM_jCSagZfPvnRIcx7vZoVBC7nRxiJngzX2Sk1_6BlLPD04kHeaDGPSsDU8Q/s1600/google_logo-300x124.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcicjPD38K5DWfcDqAeUyk3H5KIIHyvOwH0Z8m7wt8GjtsuHsGEDwhk9QUvd7mdL7Mma3nyCN2rSIo1JFwM_jCSagZfPvnRIcx7vZoVBC7nRxiJngzX2Sk1_6BlLPD04kHeaDGPSsDU8Q/s320/google_logo-300x124.jpg" /></a></div><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Google recently launched the new service to change the Search Experience, called </span></span><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">"Google Instant"</span></span></b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">, this new service becomes talk of the town to all news and media including CNN as well. This new service, SEO community started talking about a month ago and discuss in </span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">different perspective from SEO and Users. </span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVFfW_iEMG1DLi5HmUDdEU37FITPD012sBnl0HAjoxz-6B_OaUd2LhI-6PKSkwa2e3GnzUkzzQooEW14QhjYxkXctLNediUuOFvencJxtiDO0IkcIOGiaIO1RDVj-Kvhy1Db5Ifz0FZRM/s1600/Search.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="311" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVFfW_iEMG1DLi5HmUDdEU37FITPD012sBnl0HAjoxz-6B_OaUd2LhI-6PKSkwa2e3GnzUkzzQooEW14QhjYxkXctLNediUuOFvencJxtiDO0IkcIOGiaIO1RDVj-Kvhy1Db5Ifz0FZRM/s400/Search.jpg" width="400" /></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The one that I have discovered from last couple days, check it out these findings.</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span><br />
<div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">- </span></span><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Search evaluation process</span></span></b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> will be more competitive (for example : Searching for Kindle , you will see Google suggests "Kindle VS Nook". </span></span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAvOuxGev4EvNWnjFFNsg7ux6witsCPWWoRbdOfFTUiNEkiiml354V-ajbbXylQQCL0J-CnhKh9Vm97XdnoFCz_HFA6lquoKDMvxWjc9coAwZHAAgcmTvKQ8gHUwKwauw1mdxfoi-EoPU/s1600/Screen+shot+2010-09-11+at+PM+04.51.48.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="408" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAvOuxGev4EvNWnjFFNsg7ux6witsCPWWoRbdOfFTUiNEkiiml354V-ajbbXylQQCL0J-CnhKh9Vm97XdnoFCz_HFA6lquoKDMvxWjc9coAwZHAAgcmTvKQ8gHUwKwauw1mdxfoi-EoPU/s640/Screen+shot+2010-09-11+at+PM+04.51.48.png" width="500" /></span></span></span></a></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> <br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">We can use the data visualization tool (ie., Whatdoyousuggest.net) to retrieve the Google Suggest data for expanding your idea when you develop keyword strategy. This below figure is example of Kindle suggestion. </span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiftmb2Qsuf8VPQOeCvhecHLaHAuuSOMVu_QxaoWbODyprxnQN95SeZuz2tJSD1bzGHomX9ORTrRctPKLrZ0xQaqfM2fgb82WEZiK2oFBmvblnCIpphQ7eC9aS3-rB68mWc3oE3d9FFu9w/s1600/Screen+shot+2010-09-12+at+PM+01.39.38.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiftmb2Qsuf8VPQOeCvhecHLaHAuuSOMVu_QxaoWbODyprxnQN95SeZuz2tJSD1bzGHomX9ORTrRctPKLrZ0xQaqfM2fgb82WEZiK2oFBmvblnCIpphQ7eC9aS3-rB68mWc3oE3d9FFu9w/s400/Screen+shot+2010-09-12+at+PM+01.39.38.png" width="400" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLYMIRfTErk8o_EGubd3AV_PPNIdqwfq_zF5bfFx38G5mpuQZMMFSg4IZBCL4TfnMw6_9RpWDMgZzrgG10FEHznz_K6Z2_PiQJX7rNSFMVf0S1tg59u9OVfKVpupiFYGNB6elnTGxTe5o/s1600/Screen+shot+2010-09-12+at+PM+01.58.48.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLYMIRfTErk8o_EGubd3AV_PPNIdqwfq_zF5bfFx38G5mpuQZMMFSg4IZBCL4TfnMw6_9RpWDMgZzrgG10FEHznz_K6Z2_PiQJX7rNSFMVf0S1tg59u9OVfKVpupiFYGNB6elnTGxTe5o/s320/Screen+shot+2010-09-12+at+PM+01.58.48.png" /></a><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">- <b>Trend </b>is inspiring the searcher who looking for new product and alternative. For each market, the trend is different. You may see the example for Samsung (US market VS UK market), the product interests and keywords are significant different. </span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">- </span></span><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Search Listing</span></span></b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> is more significant important (SEO is playing important role on this). As users will have spend less time to scan on each AJAX refreshing the result and will keep searching until they found what they are looking for. Title and Description will be key role to attract their eyes.</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
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</span></span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOeErDTseAXI2EVwP13q496eWEcGKIjDrdk6a89JJgQJMCvVYoYNIjXY4UA-5RwOhk6id5ofWPUFOlbZUM-bfnjZZyPFzyX3XqRMnG_1JIAVGs93dgK-Z6pcXZTzzYAw9byaKZUrlWPfo/s1600/Screen+shot+2010-09-12+at+AM+12.16.22.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOeErDTseAXI2EVwP13q496eWEcGKIjDrdk6a89JJgQJMCvVYoYNIjXY4UA-5RwOhk6id5ofWPUFOlbZUM-bfnjZZyPFzyX3XqRMnG_1JIAVGs93dgK-Z6pcXZTzzYAw9byaKZUrlWPfo/s640/Screen+shot+2010-09-12+at+AM+12.16.22.png" width="500" /></span></span></span></a></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> </div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">- </span></span><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Online Reputation Management</span></span></b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> will be more important as Google suggestion might create some suggestion which devalue the brand to users and make them notice and continue searching on in-depth information. This search query is good example for Thailand Travel, Google suggests "Thailand Travel Warnings", that you will see the different result when you search for other destination.</span></span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> <br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">- </span></span><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Search Analytic </span></span></b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">, this is interesting that we need to start tracking the partial search query apart from usual full keyword tracking. After this launch for a week, you will start seeing people sharing the discover and findings from the new tracking methods. Love to see other analytic reports. Please do share if you have started implementing. </span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span> <br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">You may try this set up method and share what you found. I've already implemented for my own blog. </span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #424037; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 21px;"></span>For people who wanna see full launch of Google Instant, you can check it out this video. It's a bit long video but really worth for watching.</span><span class="Apple-style-span" style="font-family: Verdana, sans-serif; line-height: 21px;"></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> <object height="385" width="500"><param name="movie" value="http://www.youtube.com/v/i0eMHRxlJ2c?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/i0eMHRxlJ2c?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="385"></embed></object><br />
</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Will keep you post more on findings for Google Instant. </span></span></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com2tag:blogger.com,1999:blog-3895322732132054175.post-44554571931122712592010-08-07T23:03:00.000-07:002010-08-07T23:05:16.923-07:00Organic Search Trends for Internet Retailer<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"></span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"></span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"></span></span><br />
<span class="Apple-style-span" style="font-family: 'Lucida Grande'; font-size: small;"><span class="Apple-style-span" style="font-size: 11px;"><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">I have reviewed the great research paper from Conductor, about Organic Search Trends for Internet Retailers, It is analysis and breakdown of the natural search visibility, optimization effectiveness, and trends and integration planning of the corporate and consumer facing brands of the Internet Retailer 500. This research gathered and compiled the data during the fourth quarter of 2009. There are some key takeaways as following.</span></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhfN1C7c_-iX91s1zvV7dqxEY2QmyEcfWLEWgXqyekPMpVcN0wzs1FPzmJ77Q4SiwxsWe-PNp9gUFwiCtHKr2uUrOY7bW4HsZ5Rd75xmrMlAnCxE5b5TLp_Jjuq57wU6CuzvxuwJ0Tl6c/s1600/search-visibility.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: small;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhfN1C7c_-iX91s1zvV7dqxEY2QmyEcfWLEWgXqyekPMpVcN0wzs1FPzmJ77Q4SiwxsWe-PNp9gUFwiCtHKr2uUrOY7bW4HsZ5Rd75xmrMlAnCxE5b5TLp_Jjuq57wU6CuzvxuwJ0Tl6c/s400/search-visibility.png" width="400" /></span></a></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: medium;"><br />
</span></span></div><div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Internet Retailer 500 as a group spent approximately $1.2 million per day on 88,758 keywords – yet only 33% of these keywords rank in the top 50 natural search results.</span></span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Internet Retailer 500 companies were slightly more visible in natural search than the Fortune 500, yet still scored a ‘D’, and did not break out of the ‘Very Low’ visibility category.</span></span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Web only retailers were the most active merchant type in paid search and most visible in natural search, while traditional brick and mortar retailers were the least.</span></span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Only 7% of the domains (not companies) surveyed showed a significant number of their terms in the top results. </span></span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">36% of Internet Retailer 500 companies studied showed mid to strong presence for their most advertised keywords. </span></span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">38% of Internet Retailer 500 companies have low to mid presence. </span></span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">19% of Internet Retailer 500 companies have very low or non-existent visibility for their most advertised keywords. </span></span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="color: #343534; font: 11.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span><span class="Apple-style-span" style="white-space: pre;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Internet Retailer 500 natural search visibility decreased with longer search queries.</span></span></div></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
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</span></div></span></span>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0tag:blogger.com,1999:blog-3895322732132054175.post-47939406252236165892010-04-20T13:33:00.000-07:002010-04-20T13:35:18.736-07:00Social Media in China<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I have found this interesting presentation about Social Media websites in China that I would love to share to you guys. There are some key important thing in this market as following.</span><br />
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<ul><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Virtual goods market in China is 5 time of US market</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Online + Social Games generated significant net margin , Tencent got 40% of Net Margin from Virtual Goods (90%) and Ads (10%)</span> </li>
</ul><br />
<div style="width:425px" id="__ss_3785122"><object width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sxswsocialmediainchina-100420012355-phpapp02&stripped_title=social-media-in-china-3785122" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sxswsocialmediainchina-100420012355-phpapp02&stripped_title=social-media-in-china-3785122" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px"></div></div>Anonymoushttp://www.blogger.com/profile/12288769525368869918noreply@blogger.com0