New E-Mail Marketing Trends

I just got new E-Mail Marketing Metrics Report from MailerMailer. That quite interest that they have report about Click Rate changes, Top 10 Words in Subject line, Message Format.

There are some interesting points as following.

- How Soon Do People Open Their Email? – 74.5% of opens occur within the first 24 • hours and 84.3% occur within the first 48 hours.

- Open Rates – The overall unique open rates stand at 12.52% which is a marginal decline • from the 13.20% open rate experienced in the first half of 2008.

- Monday is the clear winner having both the highest open rate and click rate.

Ten Most Popular Terms
1. news
2. party
3. newsletter
4. free
5. night
6. sale
7. com
8. update
9. holiday
10. week

That's quite interest that you can get this report by downloading from this link :

http://imagehosting.mailermailer.com/email-marketing-metrics-2008h2.pdf

Top 10 Extreme Social Media Promotion Hacks

I have found the interesting Top 10 Extreme Social Media Promotion slide, there are some highlights as following.

- We measure different things in Social Media than we do in other kind of marketing. (In my opinion, Social media, it means of integrating communicate, CRM and also innovative of ideas, brainstorming, focus group)

- Interesting new term : Social Capital

- Focus on the words your audience uses, not the words you use internally. That's important for testing your ad copy.

Top 10 Extreme Social Media Promotion Hacks - Wordcamp Dallas 2009

Thanks to Giovanni for great slide.

E-Mail Benchmark Result

This is good E-Mail Benchmark data that you can compare with your performance, let check it out : http://www.bronto.com/knowledge/statistics , I just check recently that they have data for Results for July 5, 2009 based on 60,350,996 messages.

Tips to Gain the High Authority Sites Link

You know that high authority site and trust site back-links are playing impact role for search engine especially in high competitive keyterms. I would suggest tips as following to get some stuffs like that.

1. Written the articles which are hypothesis, case study and also some methodology that you will get links from the education websites.

2. Link Bait technique. Develop creative widget that you will gain number of back-links. For case study, Superpages.com develop one widget that is really impact, they gain up to 21,000 back links.

Google City Tours - New Product

Google just have new product called "Google City Tours" that they integtated with Google Maps that you can plan what will be in your program that they calculate the walk minutes for you and suggest you nearby attractions. That's good tools for city tour programs planning.

I love this idea that I think we can migrate this idea to mash up with comparison engine.

Check it out this beta product here : http://citytours.googlelabs.com

Google Analytics VS Omniture

You may used or ever heard for these two analytics. I would give you some idea how different for these two products as following. It depends how your requirement and how much data that you need to get it from Analytics. Some website need just Usage information that GA is enough. But some large e-commerce websites, need to get more information about user behavior over purchasing process in complex user environment that may need to use Omniture.

Google Analytics

Pros:

1. It is free tool

2. It is integrated to Google Accounts that easier to manage

3. Easy to install and accessible to Google Adwords click data

Cons:

1.GA does not have techical support. (Now they are starting the project Analytics specialists) that will cost to you based on each company will charge.

2. Delay of Data and

3. Tracking Goals (GA allow only 4 Tracking Goals)

4. Cookies : 30 Days

Let's compare with Omniture as following.

Pros :

1. They have 24 Hours 5 Days Technical Support via Phone (Online Customer Support, Knowledge Base, Forum, On Demand Video Training, Details Manual, Regional Class and Certificate)

2. Custom Metrics (Allow up to 120 Metrics) to analyze

3. Omniture has 15 years cookie

4. Omniture can track more in Conversion, Variables and Events

5. First Cookie availability at Omniture

6. Advanced Feature in Segmentation (Demographic, Psychographic and Behavior)

Cons:

1. The cost is very high. The cost is also based in traffic volume.

2. Need expertise to handle Analytics Analysis

3. Take time to implement the system and testing which take more than GA

Online Marketing opinion about SEO for Luxury Products

I have been involved for SEO of Luxury Products , it really luxury as it is private jet, luxury resorts, etc. That I have analyzed it deeply, there are really huge potential for marketing this product, that there are still less competitive than mass products and also it will convert you easier. There are some important elements that may take a look as following.

1. Website Usability and Look & Feel

These components are most important for Luxury products. You can't make it easier looking for bot or robot otherwise you will get any value and of course , it will harm your offline business.

You can design with flash and combine with text with easy navigation. There is no issue any more about flash code with Google. It just about fully index by Google that you may need to use other elements to support instead focus to get rid of flash.

Clear Navigation is very important for luxury target audiences which they have spent less time in research information that you need to make it easier for them.

2. Link Development

To get the back-link from target websites (luxury review, or luxury magazine or business news) will make impact to your website. There are different in term of general products and luxury, you may need to research more for target audience that you will get more links and traffic in the same time. As luxury products, mostly promote much more in offline world, that you can ask media to support you easily rather just doing much more mass-directory submission.

3. Measurement

Lead time is one factor that you may need to analyze deeply, to check repeat visitors and also measurement other point of contacts as well. Luxury products. The cookie tracking is important for you to make the planning your package.

Online Travel TrendWatch issued by Expedia

Expedia.com, the leading online travel that have launch Expedia Travel TrendWatch which is interesting articles that you may find it from here. I have interested in booking patterns that always reflect to other hospitality in term of budget travel and luxury travel as well.

Key highlights from this issue include:

1. Economic climate affects customer booking patterns
- In order to stimulate demand, many hotels are offering complimentary nights and other promotions, and some consumers are leveraging this value to extend their vacations. According to a survey of Expedia.com customers, 34 percent of summer vacations planned this year are four to six days in length, compared to 26 percent last year.

- Expedia.com booking data shows that the booking window is shrinking, and consumers are increasingly booking closer to their travel dates. In fact, Expedia.com has seen an increase in trip purchases in the seven- to 13-day out booking time frame.
- Travelers are also increasingly purchasing trip insurance to ensure flexibility in their travel plans; there was a 12 percent increase in trip insurance purchased with airfare on Expedia.com for summer travel this year.

2. Europe is affordable again
- Due to reductions in the cost of jet fuel and the strengthening of the U.S. dollar, the European vacation is again within reach for many travelers. Compared to last summer's prices, average airfares to major European destinations have dropped for summer 2009 travel: London declined 23 percent, Paris declined 27 percent and Rome declined 26 percent. Hotel prices this summer, compared to last summer, have also dropped across Europe: average daily rates (ADRs) in Barcelona are down 35 percent, ADRs in Rome are down 23 percent and ADRs in London are down 25 percent.

3. Tips: Saving on car rentals
- Book Together & Save: Adding a car rental to a vacation package (flight + hotel) could mean savings of up to 30 percent off retail rates.-
- Book Early: Reserve a car early and check back often for lower prices - on Expedia, there are no change penalties.
- Search Thoroughly: Sometimes a larger car class can be less expensive in a certain location based on the company's inventory. Take the time to review multiple car types while you're searching - you might be pleasantly surprised with what you can fit into your budget.

The complete Expedia Travel Trendwatch can be found at www.expedia.com/tips.