Real-Time search result Google VS Bing

I feel disappointed to Google search today when I try to find out the news about the Norway shooting. I went to query "Oslo" on Google, all above the fold of results are nothing about news and then I go to check at Bing, it gives me better result, it shows "breaking news" on the first position of SERPs. You can see the screenshot as attached here. Norway attack news is breaking to all major news publication : CNN, BBC, WSJ, etc. This should trigger to Google result. I am quite surprise on this result, Google always does a good job on return the result based on user intent. Something leak on user intent algorithms?

Let's discuss why it was happen. 

Creative SEO : Universal Search Optimization

I've found one creative on universal search optimization. Art.com optimized their web application on flash and feed as Video. It shows on the first page of Google search result with keyword "Painting". Why I know this result is Video? I also checked Video search result as well. It quite interesting! This might influence Google to add new filter "Search for Application" soon.


You may find the screenshots here.

Breast Augmentation = Thailand Branding in Google

I am quite shocked on this when I discovered Google suggest "Thailand Breast Slap" as top query in Google Autocomplete. Thinking there is someone use SEO for optimizing this term and influence the Google Autocomplete, you can see some spam in Youtube and Wikipedia and other tons of links.

Google Places Result in Web Search Result

Google starts showing the Google Place result in web search result, I try this with Google.com.sg with signed-in with my Google account and search for broad key term like Insurance , Travel. Google shows some screenshot as shown below which are difference result with not signed-in Google account.

This new result will be impacted of SEO strategy, that you need to emphasize more on Local SEO strategy. Again, I would confirm that "SEO is NOT dead", there are many link-baiting articles about "SEO is dead" which are show up over and over again. 

New Algorithms of Google Ranking

There are some new updates of Google Algorithms that I would like to summarize as following.

Recently Matt Cutts explained Google's introduction of new ranking factor Site Speed into the algorithm, which will take into consideration how fast a site or page loads. In the future, faster Web pages will rank better than slower ones. Page speed is a factor in the search ad AdWords quality score and there is a push to make it a factor in the organic ranking algorithm, which has more than 200 factors in the algorithm, Schwartz writes. A video explains the rollout of Google Caffeine in January 2010, and introduces Site Speed. In early this month, Google introduce Closure Tools for optimizing the script in order to get high performance of Javascript code, you can get more information from this official page : http://googlecode.blogspot.com/2009/11/introducing-closure-tools.html

Also, Google start showing the site navigation, adding Site Hierarchy into search result. That you need to create a site with clear hierarchy and text links, Create a site map with links to important pages.

This is the official caption from Google Blog that will see their continuously improvement of ranking algorithms.

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.