Showing posts with label SERPS. Show all posts
Showing posts with label SERPS. Show all posts

Sunday, October 16, 2011

Bias Rich Content (Video) on Google Search Results - Bing Case

I just read what Google posted few days ago "How are videos ranked". It quite interesting that they try to defense what people talking about their bias of search results. You can see what they wrote here. 
Our intent is to represent the video content of the internet fairly and accurately. We don't give special ranking preference to videos hosted by YouTube or Google Video, nor do we manipulate search results in any way. We believe strongly in allowing the democracy of the Web to determine the inclusion and ranking of videos in our search results.
After determining the content of the video using our spidering technology, Google then combines sophisticated text-matching techniques to find videos that are both important and relevant to your search. Our technology examines dozens of aspects of the video’s content (including number of hits and rating) to determine if it's a good match for your query.
Please be assured that we’re continually working to improve our algorithms to provide the most relevant results for your query.
          Source : http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66493 

What I see is far different from what they wrote above. Try this query "Bad Dog: Maria the Jealous Goose Bing Video", this query is very strong intent that users are looking for Video for Bad Dog : Maria the Jealous Goose Video from Bing. Unfortunately Google is not display rich content for their video but show rich content from YouTube and Discovery.com.



This Video is available at Bing Video and found that Google indexed their video.


             

             

Friday, July 22, 2011

Real-Time search result Google VS Bing


I feel disappointed to Google search today when I try to find out the news about the Norway shooting. I went to query "Oslo" on Google, all above the fold of results are nothing about news and then I go to check at Bing, it gives me better result, it shows "breaking news" on the first position of SERPs. You can see the screenshot as attached here. Norway attack news is breaking to all major news publication : CNN, BBC, WSJ, etc. This should trigger to Google result. I am quite surprise on this result, Google always does a good job on return the result based on user intent. Something leak on user intent algorithms?

Let's discuss why it was happen. 

Saturday, February 5, 2011

Image Ads on Search Result Pages

I have found this ads when I am doing research for my client. This is interesting that Google shows the images ads next to Text ads. See the screenshots here. This Home Depot ad linked directly to branded-site. This will be impacted on CTR, current image ads now mostly place at Content Network, but once this happens on Search Network, I just wonder how much of this CTR, Any thought?


Update : This ads feature is part of Product Ads Extension (New Product from Google Adwords which now available only US Advertisers.