Brand Hijacking on Google Places?

I always concern about the Google Places Quality. I found another one that made me so disappointed. You try query for "Intercontinental Hua Hin", so surprise that their competitor (Accor) listed #1 on Google search result, if you click the listing, it goes to Ibis Hua Hin Hotel. The address appears on the result is Ibis Hua Hin Hotel address not Intercontinental Hua Hin.


Why Google not use local information (e.g., Address, Telephone) on the official site?  

Google Places Result in Web Search Result

Google starts showing the Google Place result in web search result, I try this with Google.com.sg with signed-in with my Google account and search for broad key term like Insurance , Travel. Google shows some screenshot as shown below which are difference result with not signed-in Google account.

This new result will be impacted of SEO strategy, that you need to emphasize more on Local SEO strategy. Again, I would confirm that "SEO is NOT dead", there are many link-baiting articles about "SEO is dead" which are show up over and over again.