Saturday, October 10, 2009

iPhone's Google Maps app now shows Adwords now

You may noticed the new "Sponsored Link" search results showing up when you search in Google Maps on your iPhone? These new search results are Google adwords ads. They're easy to pick out, because they use a customized icon instead of the typical push pin icon. While it's not surprising that Google is going to want to find every way possible to monetize its mapping service, it's still a little disconcerting to see these results popping up.

Given this obvious new revenue stream, it makes us wonder whether Apple wants to get in on the lucrative mapping action. Their recent purchase of the mapping service company Placebasecertainly suggests the possibility. That makes the share of Google increase significantly during the last week.

1 comment:

  1. Displaying advertisements even on the mobile version of google maps does help google attain more revenues and a much broader range for contextual advertisement. Easily said, google is boosting itself in the exponential growth of mobile search.
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