If you are looking for doing customer profile on Social Media campaign, you may use this data tool from Forrester. It quite interesting. Forrester's Social Technographics® classifies consumers into six overlapping levels of participation.
Features of this profile:
- For an explanation of these groups (Creators, Critics, etc.), see a presentation
- Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
- The white marks indicate the same percentages for the whole population of the country selected.
- The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".
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