Monday, August 17, 2009

Social Technographics Customers Profile

If you are looking for doing customer profile on Social Media campaign, you may use this data tool from Forrester. It quite interesting. Forrester's Social Technographics® classifies consumers into six overlapping levels of participation.

Features of this profile:

- For an explanation of these groups (Creators, Critics, etc.), see a presentation
- Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
- The white marks indicate the same percentages for the whole population of the country selected.
- The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".

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