I have just read about the trend report from Forrester about Interactive Marketing industry will reach $55 Billion dollars, There are some interesting point as following.
- Search continues to lead interactive spend followed by display.
- Social media assets (like internal blogs, community sites) are really the only emerging media getting traction in today's economic climate.
But anyway overall advertising budgets will decline. With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.